Catchy
Brand Identity
Catchy is a distinctive beef jerky brand that brings together rugged appeal and modern energy, targeting adventurers, fitness enthusiasts, and nightlife lovers. The brand reflects a lifestyle of flavor-packed excitement and convenience, ideal for those who crave a bold and protein-rich snack.
Client
Catchy
Services
Visual Identity Package Design
Industries
Food, Health, Outdoor, Sports Nutrition
Date
October 2024
As the lead designer, I developed the complete visual identity for Catchy, creating a brand that balances the rough edges of adventure with a sleek, modern design. My contributions included: Logo Design: Crafted a memorable and versatile logo that speaks to the boldness of the product and brand identity. Visual Identity System: Developed a cohesive brand aesthetic with a rugged yet clean color palette, typography, and design elements, adaptable for both print and digital platforms. Print & Digital Materials: Designed a range of digital and print assets, including packaging, promotional materials, social media content, and display ads. These assets highlight the product’s adventurous edge while appealing to a broad audience.
Catchy’s branding captures the essence of an active, flavor-seeking lifestyle with a focus on eye-catching visuals and high adaptability across media. This project allowed me to merge lifestyle branding with functional design, building a robust identity that resonates with Catchy’s audience.