Aurora Technologies
Brand Identity & Website
Aurora Technologies, a startup in the financial sector, approached me to design a website that reflects their professionalism and innovation. They specialize in trading bots (EAs) and PAMM fund accounts, aiming to build trust with potential investors while clearly explaining their offerings.
Client
Aurora Technologies
Services
Visual Design UI & UX Design
Industries
Financial Trading
Date
January 2023
The goal was to create a modern, clean, and user-friendly site that conveys reliability, as many competitors in the space are seen as untrustworthy. Key challenges included balancing a modern design with the need for professionalism and simplifying complex products for a broad audience. To address this, I designed a minimalist, intuitive website that clearly explained their trading bots and investment services using simplified language and visual aids.
Their goal was to create a site that conveyed trustworthiness and professionalism to potential investors, while also showcasing their forward-thinking approach in the financial technology space. The visual design of the site followed a minimalist, clean aesthetic, using light colors to create an open, inviting atmosphere. The goal was to avoid the dark, cluttered designs common in the financial sector, which can sometimes feel overwhelming to users. My approach to the project was multi-faceted, ensuring that the design, content, and branding aligned with the client’s vision while also addressing the challenges.